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What Makes a Great Property Advert?

One of the most important jobs for an Estate Agent is to market a property in such a way that it grabs potential buyers’ attention and encourages them to book a viewing and go inside to see more…

So, it’s really important that your Estate Agent isn’t just knowledgeable about your local area, but they are experts in marketing and know how to create an advertising strategy to generate as much interest as possible which results in your achieving the highest possible price for your home.

With a high propotion of buyers, starting their search on property portals, such as Rightmove and Zoopla the internet has become the biggest shop window for Estate Agents, and seen as you will only have a few seconds to grab your buyer’s attention it is important your advert stands out from the crowd!

When a property is marketed professionally it will receive around 5x the amount of people clicking on the advert versus a more standard advert.

Because of this we believe that every property that comes to market should have Professional Standard Photography… that helps make your property pop off the page and entice buyers to see more of the advert and then book a viewing.

Buyers love floorplans because they can quickly understand the layout and size of the property to see whether it will suit their needs before they book a viewing In fact, adverts with floorplans see around a 52% increase in people clicking on the advert over an advert that doesn’t have a floorplan!

It isn’t just about a great advert online though, to attract as many good quality buyers to your property your agent should be able to talk to you about the Marketing Strategy, they use to generate that interest, so make sure you are asking some of these questions when choosing how to market your property…

• Where do you advertise?
• How will you use Social Media as well as the standard portals?
• Will I have Professional Standard Photography and a Floorplan?
• How will you Pro-Actively look for buyers?
• What is different about your Marketing Strategy to other agents?